Alessandro Nicolai holds a degree in Architecture from Politecnico di Milano.

He gained extensive experience in store design while working for Standa, Blockbuster, and Dolce&Gabbana Store & Properties, where he spent the last ten years managing new boutique openings in Pacific Asia, Italy, Europe, and the Middle East.In this role, he coordinated designers, local and international consultants, and general contractors.

At Sho.deA, Alessandro leads bid and project management.

Giulio Scarlata holds a degree in Architecture from Politecnico di Milano.

He gained experience in retail furniture production with companies like Stainer Creatifs and in wholesale retail with Upim and La Rinascente.

Before founding Sho.deA, Giulio spent 11 years designing Dolce & Gabbana boutiques worldwide.

At Sho.deA, Giulio leads design and designer coordination.