WHO WE ARE
Alessandro Nicolai, Giulio Scarlata founded Sho.deA putting together different backgrounds and experiences towards a common goal, which is to support Companies developing their retail network, entering new markets or to strengthen their significance in the market.
Alessandro Nicolai
Alessandro Nicolai has a Degree in Architecture from Politecnico di Milano.
He built his experience in store design working for Standa, Blockbuster and in Dolce&Gabbana Store&Properties where he spent last ten years working on new boutique openings in Pacific Asia, Italy, Europa and Middle East, coordinating designers, local and international consultants and general contractors.
In Sho.deA Alessandro leads bid and project management.
Giulio Scarlata
Giulio Scarlata has a Degree in Architecture from Politecnico di Milano.
He built his esperience in retail furniture production companies as Stainer Creatifs and wholesale retailers as Upim and La Rinascente.
Before Sho.deA he designed for 11 years the Dolce&Gabbana Boutiques all over the world.
In Sho.deA Giulio leads design and designer coordination.
OUR MISSION
Sho.deA stands for «Shop Design Architects Milano».
We are a consulting company specialized in design and project management of retail stores.
Sho.deA works together with retail companies to support their development, their network and strengthen their significance in the market. Our services cover all the essential activities starting from due diligence to the opening of successful retail spaces in Italy and all over the world.
Founders of Sho.deA are architects and engineers with more than 20 years of experience in project management, planning and designing under the name of leading international companies in different sectors such as Luxury, Fashion, GDO, Fast-shop, Mass market, Malls, Shops, Office and Headquarter Offices.
We introduce ourselves as guidance and support for retail companies, trusting on our broad understanding and knowledge of market drivers and development dynamics regarding the specific business. Sho.deA is an «Store Development Office» strongly integrated in the client’s business model and organization, in order to support them in the whole process.
We always pay attention to quality, time reduction and cost control as a result of our experience in project management. Sho.deA is the "sure channel" to build new concept stores with the latest visual marketing innovations applied to retail spaces.
We guarantee our skills and support in terms of the selection of the best locations, concept design, space planning and project development. Besides, we take care of permits and authorizations with local authorities, tenders amongst suppliers, site and project management and maintenance planning.
Considering our broad knowledge of local and international furniture suppliers and general contractors including the European, Asian and Middle-Eastern markets, trusting on our skills and experience we can help you on quick and qualified openings of retail stores in Italy and all over the world.
IN FEW WORDS, Sho.deA CAN TAKE CARE OF DEVELOPMENT AND CONSTRUCTION OF YOUR SPACE ALL AROUND THE WORLD AT 360 DEGREES.
OUR BACKGROUND
HOW CAN WE HELP YOU ?
OUR SERVICES
DUE DILIGENCE
AND
BIDDING
PERMITS
CONCEPT
AND
PROJECT DEVELOPMENT
PROJECT MANAGEMENT
AND
CONSTRUCTION
FIT-OUT
AND
MAINTENANCE COORDINATION
VISUAL MARKETING
SOME OF OUR WORKS
DESIGN | PROJECT MANAGEMENT | GENERAL CONTRACTOR
ADIDAS
ROME - VIA DEL CORSO
2022
ADIDAS
ROME - VIA DEL CORSO
2022
ADIDAS
ROME - VIA DEL CORSO
2022
ADIDAS FOGGIA
GRANDAPULIA SHOPPING CENTER
2022
ADIDAS FOGGIA
GRANDAPULIA SHOPPING CENTER
2022
ADIDAS FOGGIA
GRANDAPULIA SHOPPING CENTER
2022
CITTA' DEL SOLE
BERGAMO -VIA XX SETTEMBRE
2022
CITTA' DEL SOLE
BERGAMO -VIA XX SETTEMBRE
2022
CITTA' DEL SOLE
BERGAMO -VIA XX SETTEMBRE
2022
ADIDAS ROZZANO
FIORDALISO SHOPPING CENTER
2022
ADIDAS ROZZANO
FIORDALISO SHOPPING CENTER
2022
ADIDAS ROZZANO
FIORDALISO SHOPPING CENTER
2022
ADIDAS VICOLUNGO
VICOLUNGO - THE STYLE OUTLETS
2021
ADIDAS VICOLUNGO
VICOLUNGO - THE STYLE OUTLETS
2021
ADIDAS VICOLUNGO
VICOLUNGO - THE STYLE OUTLETS
2021
LONGCHAMP
MILANO - VIA DELLA SPIGA
2021
LONGCHAMP
MILANO - VIA DELLA SPIGA
2021
LONGCHAMP
MILANO - VIA DELLA SPIGA
2021
ADIDAS FIDENZA
FIDENZA - FIDENZA VILLAGE
2021
ADIDAS FIDENZA
FIDENZA - FIDENZA VILLAGE
2021
ADIDAS FIDENZA
FIDENZA - FIDENZA VILLAGE
2021
PRINCE&PRINCESS
MILANO - VIA MERAVIGLI
2021
PRINCE&PRINCESS
MILANO - VIA MERAVIGLI
2021
PRINCE&PRINCESS
MILANO - VIA MERAVIGLI
2021
CITTA' DEL SOLE
MILANO - CORSO GENOVA
2020
CITTA' DEL SOLE
MILANO - CORSO GENOVA
2020
CITTA' DEL SOLE
MILANO Corso Genova
2020
ADIDAS
FIRENZE - I GIGLI
2020
ADIDAS
FIRENZE - I GIGLI
2020
ADIDAS
FIRENZE - I GIGLI
2020
SEPHORA
COMO - VIA LUINI
2020
SEPHORA
COMO - VIA LUINI
2020
SEPHORA
COMO - VIA LUINI
2020
SEPHORA
ROMA - EUROMA 2
2019
SEPHORA
ROMA - EUROMA2
2019
SEPHORA
ROMA - EUROMA2
2019
SEPHORA HEADQUARTERS
MILANO - VIA WINCKELMANN
2019
SEPHORA HEADQUARTERS
MILANO - VIA WINCKELMANN
2019
SEPHORA HEADQUARTERS
MILANO - VIA WINCKELMANN
2019
AUDIONOVA
MILANO HEADQUARTERS - VIA WATT
2020
AUDIONOVA
MILANO HEADQUARTERS - VIA WATT
2020
AUDIONOVA
MILANO HEADQUARTERS - VIA WATT
2020
ADIDAS
NOVENTA DI PIAVE OUTLET
2019
ADIDAS
NOVENTA DI PIAVE OUTLET
2019
ADIDAS
NOVENTA DI PIAVE OUTLET
2019
ADIDAS
EUROMA2 ROMA
2019
ADIDAS
ROMA - EUROMA 2
2019
ADIDAS
PARCO COMMERCIALE Da Vinci - FIUMICINO
2020
ADIDAS
MILANO - CORSO BUENOS AIRES
2018
ADIDAS
MILANO
2017
CITY LIFE SHOPPING DISTRICT
ADIDAS
MILANO
2017
FLAGSHIP STORE CORSO VITTORIO EMANUELE
ADIDAS
BERGAMO
2017
SUPER STORE ORIO CENTER
ADIDAS ORIGINALS
MILANO
2017
VIA TOCQVILLE
ADIDAS
RAVENNA
2017
DOLCE & GABBANA
ZURICH
2016
REALIZED BY THE Sho.deA FOUNDERS AS EMPLOYEES OF DOLCE & GABBANA
DOLCE & GABBANA TSUM
MOSCOW
2014
REALIZED BY THE Sho.deA FOUNDERS AS EMPLOYEES OF DOLCE & GABBANA
DOLCE & GABBANA
CHENDGDU
2015
REALIZED BY THE Sho.deA FOUNDERS AS EMPLOYEES OF DOLCE & GABBANA
CERVED
HEADQUARTERS MILANO
2018
CERVED
HEADQUARTERS MILANO
2018
CERVED
HEADQUARTERS MILANO
2018
CERVED
HEADQUARTERS MILANO
2018
CERVED
HEADQUARTERS MILANO
2018
CERVED
HEADQUARTERS MILANO
2018
CONFIMPRESE
MILANO
2018
SALONE FRANCHISING 33 FIERAMILANOCITY
AMPLIFON
BARCELLONA
2017
LONGCHAMP
TORINO LA RINASCENTE - VETRINA
2020
LONGCHAMP
MILANO VIA DELLA SPIGA
2019
LONGCHAMP
MILANO VIA DELLA SPIGA
2019
LONGCHAMP
MILANO VIA DELLA SPIGA
2019
LONGCHAMP LGP
FIRENZE
2019
LONGCHAMP LGP
MILANO VIA DELLA SPIGA
2019
LONGCHAMP LGP
MILANO VIA DELLA SPIGA
2019
LONGCHAMP PER NENDO
MILANO VIA DELLA SPIGA
2019
LONGCHAMP PER NENDO
MILANO CORSO COMO 10
2019
LONGCHAMP PER NENDO
MILANO GLOBAL BLUE LOUNGE
2019
LONGCHAMP
MILANO VIA DELLA SPIGA
2018
LONGCHAMP
MILANO VIA DELLA SPIGA
2018
LONGCHAMP
MILANO VIA DELLA SPIGA
2018
LONGCHAMP
CORSO COMO 10 MILANO
2018
LONGCHAMP
MILANO VIA DELLA SPIGA
2018
LONGCHAMP
CORSO COMO 10 MILANO
2018
LONGCHAMP
MILANO VIA DELLA SPIGA-VETRINA
2018
LONGCHAMP
MILANO VIA DELLA SPIGA-VETRINA
2018
LONGCHAMP
MILANO VIA DELLA SPIGA - VETRINA
2018
CITTA' DEL SOLE
MILANO CORSO GARIBALDI
2019
CITTÀ DEL SOLE
MILANO VIA TORINO
2016
LA RINASCENTE
MILANO
2016
MICRO
MILANO CORSO GARIBALDI
2016
CAMOMILLA ITALIA
CONCEPT DESIGN
2016
HISTORY REPEATS
MILANO MARCONA 3
2016
GAME RUSH
STORES ITALY
2003-2006
BLOCKBUSTER ITALIA
STORES ITALY
2001-2006
UPIM STORES
STORES ITALY
2001-2005
LIST OF OUR PROJECTS
DESIGN | PROJECT MANAGEMENT | GENERAL CONTRACTOR
ADIDAS
Firenze I Gigli, Roma Parco Commerciale Da Vinci, Roma Euroma2, Roma GranRoma, Roma Est, Milano Corso Buenos Aires, Milano Corso Vittorio Emanuele, Milano Citylife, Milano Via Tocqueville Bespoke Creation, Torino Via Garibaldi, Firenze, Malta The Point Shopping Mall, Noventa di Piave Via Marco Polo, Reggio Calabria Via Campanelle, Marcianise Campania Shopping Mall, Mondovi’ Mondovicino Outlet Village, Palermo Via della Liberta’, Sesto San Giovanni Vulcano Shopping Mall, Bergamo Orio Center, Mantova Bagnolo San Vito Outlet Village, Busnago Globo, Ravenna Centro Commerciale ESP, Rome EST Shopping Mall, Udine Città Fiera Dec, Valdichiana Valdichiana Outlet Village, Molfetta Pulia Outlet Village, Castelguelfo The Style Outlet Village, Brindisi Le Colonne
SEPHORA
Como Via Luini, Roma Euroma 2, Milano Headquarters
DOLCE & GABBANA
REALIZED BY THE Sho.deA FOUNDERS AS EMPLOYEES OF DOLCE & GABBANA
Flagship Store Boutique :
London Old Bond Street 996 m2, London New Bond Street 780 m2, Barcelona Paseo de Gratia 628 m2, Madrid Colle Hortega y Gasset 780 m2, Florence Via Strozzi 750 m2, Paris Fbg St. Honorè 580 m2, Paris Av Montaigne 1661 m2, Berlin Ku-Damme 858 m2, Munich Maximilian Strasse 562 m2, Hong Kong Alexandra House 535 m2, Hong Kong Canton Rd 497m2, Shenzhen 661 m2, Beijing DG 997 m2 , Shanghai IFC 548 m2 , Shanghai Plaza 66 773 m2, Macau 900 m2, Moscow Arka 1300 m2, Zurich Bhanofstrasse 1200 m2
Boutique :
London 6 Sloane Street 293 m2, Puerto Banus Child 120 m2, Capri Child 80 m2, London 8 Sloane Street Child: 123 m2, London Sloane 175 Sloane Street 245 m2, Cannes 348 m2, St.Tropez 285 m2, Capri 220 m2 Shenzhen D&G 230 m2, Beijing D&G 500 m2, Beijing D&G 500 m2, Shanghai Times Square 350 m2, Guangzhou D&G 296 m2
Child :
Florence, San Petersburg, Vienna, London Harrods, London Sloane St, Astana, Dubai, Parigi, Zurigo, London Harrods Minisuperbrands
Franchising Boutique :
Praga 218 m2, Bucharest 286 m2, Vienna 608 m2, Istanbul Nisantasi 266 m2, Istanbul Bagdat Caddesi 247 m2, Istanbul Istinye Park 216 m2, Beirut 321 m2, Moscow Kutuzovsky 380 m2, Moscow Barvikha, Singapore Mandarin Gallery 500 m2, Bucharest Gallery 500 m2, Novgorod 100 m2
Airport Shop :
Vienna 123 m2, Frankfurt 85 m2, London T5 105 m2, Rome Fiumicino 50 m2
Airport Shop :
Karchov 215 m2, Marseille 150 m2, Antwerp M m2, Antwerp W 75 m2,
Corner in Mall :
Harrods, Selfridges, Harvey Nichols, Primtemps, Galerie La Fayette, El Corte des Ingles, La Rinascente, Tokyo Takashimaia, Osaka Namba, Mosca Tsum, Quatar Village Mall, Moscow Endless, Dubai Mall of Emirates, Saint Petersburg DLT, Galerie La Fayette, Primtemps
Offices :
London, Shangai, Paris
Showroom/Press Room /VIP Room :
London, Milano Via Spiga
Jewellery Store :
Moscow 80 m2, Milano Corso Venezia 7
CITTÀ DEL SOLE
Milano Corso Genova, Firenze Via dei Rastrelli, Roma Fiumicino, Milano Corso Garibaldi, Milano Via Torino, Varese Via Emilio Morosini, Perugia, Firenze Via Gioberti, Napoli Chiaia
MICRO
Milano Corso Vercelli, Milano Corso Garibaldi, Milano Via Torino, Varese Morosini, Verona Cattaneo, Bologna Maggiore, Bergamo Orio Center, Perugia, Rome Buonarotti, Rome Scrofa, Rimini Via Tempio Malatestiano
AUDIONOVA
Milano Headquarters Via Watt
AMPLIFON
Barcelona Maragall, Barcelona Carrer de Sants, Barcelona Fabra, Lisbon Saldana, Porto Bandiera, Valladolid Mantera
LONGCHAMP
Torino La Rinascente, Milano Via Della Spiga, Corso Como 10 Corner Longchamp, Milano Global Blue Lounge Via Santo Spirito, Rome, Florence
CERVED
Milano Headquarter San Donato, Bologna Uffici Operativi
CONFIMPRESE
Milano Fieramilanocity Salone Franchising 33
SARTORI ANTICA GELATERIA
Milano Stazione Centrale
CONCEPT DESIGN
COLMAR
2018
COLMAR
2018
LONGCHAMP PARIS
2018
CERVED
2018
CITTA' DEL SOLE
2018
AUDIONOVA
2018
Office interior design
Ongoing project
SARTORI
2018
AMPLIFON
2017
CITTA' DEL SOLE
2018
CITTA' DEL SOLE
2017
CITTA' DEL SOLE
2017
CITTÁ DEL SOLE
2016
MICRO
ITALY
2016
CAMOMILLA
2016
Concept Studio per Gruppo Beidea
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