• Design & Project Management

    adidas flagship store

    Via del Corso, Rome

  • Some of Our Projects

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    B&B HOTELS

    Project & Project Management

    Photo : Via Albricci Milano
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    Longchamp Shop Window & Installations

    Project & Project Management

    Photo : Longchamp Boutique | Via della Spiga Milano
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    adidas Stores Italy

    Project & Project Management

    Photo : adidas Brand Center | Corso Vittorio Emanuele II Milano

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    swatch Stores

    Project & Project Management

    Photo : swatch Store | Forte dei Marmi
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    La Perla Showroom

    Project & Project Management

    Photo : Via Monte di Pietà Milano
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    SEPHORA Stores

    Project & Project Management

    Photo : SEPHORA Store | Euroma2 Rome
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    Philippe Model shop-in-shops

    Concept Design Project & Project Management

    Photo : Philippe Model KaDeWe | Berlin

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    Longchamp Installations & Events

    Project & Project Management

    Photo : Longchamp & Bagno Felice 1 | Forte dei Marmi

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    Prince & Princess Stores

    Concept Design Project & Project Management

    Photo : Prince & Princess Boutique | Via Meravigli Milano
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    adidas Stores Europe

    Preliminary Projects

    Photo : adidas Store | White City London
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    adidas Outlet Stores Italy

    Project & Project Management

    Photo : adidas Outlet Store | Barberino Outlet Florence

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    adidas Outlet Stores Europe

    Preliminary Projects

    Photo : Weil am Rhein, Germany
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    Città del sole Stores

    Concept Design, Project & Project Management

    Photo : Città del sole Store | Corso Genova Milano
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    Come Vuoi Baguetterie

    Project & Project Management

    Photo : Come Vuoi Baguetteria | Marcianise
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    Gamestop Store

    Project & Project Management

    Photo : Gamestop | Merlata Bloom Milano

  • Our Main Services

    1

    Due Dilligence and Bidding

    2

    Building Permits

    & Authorizations

    3

    Concept Design

    & Project Development

    4

    Project Management

    & Construction

  • Our Clients

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  • About Us

  • Sho.deA : Shop Design Architects Milano

    At Sho.deA, we specialize in the design and project management of retail stores, offering consulting services that support the growth and market presence of retail companies. From initial due diligence to the grand opening of successful retail spaces, our expertise spans Italy and the globe.

    Our Expertise
    Founded by architects with over 25 years of experience, Sho.deA brings a wealth of knowledge in project management, planning, and design. Our founders have worked with leading international firms across various sectors including Luxury, Fashion, GDO, Fast-shop, Mass Market, Malls, and Corporate Offices.

    Our Approach
    We position ourselves as a dedicated partner for retail companies, leveraging our deep understanding of market drivers and business development dynamics. Sho.deA operates as an integrated "Store Development Office," seamlessly blending with our clients’ business models to support them throughout the entire process.

    Our Commitment
    Quality, efficiency, and cost control are the cornerstones of our project management philosophy. Sho.deA is the reliable partner for developing innovative concept stores, incorporating the latest in visual marketing trends.

    Our Services
    We offer comprehensive support in:
    Location Selection: Identifying the best sites for retail success.
    Concept Design & Space Planning: Crafting designs that captivate and optimize space.
    Project Development: From permits and authorizations to tender management.
    Site and Project Management: Overseeing construction and ensuring timely delivery.
    Maintenance Planning: Ensuring your retail space remains in prime condition.

    With extensive knowledge of local and international furniture suppliers and general contractors across European, Asian, and Middle-Eastern markets, Sho.deA is equipped to facilitate the rapid and high-quality opening of retail stores worldwide.aragraph text here.

    Partner with Sho.deA to transform your retail vision into reality, ensuring your store stands out in the competitive market with our unparalleled expertise and dedication!

  • Sho.deA Founders

  • Alessandro Nicolai and Giulio Scarlata founded Sho.deA by combining their diverse backgrounds and experiences to pursue a common goal: supporting companies in developing their retail networks, entering new markets, and strengthening their market presence.

    Alessandro Nicolai
    Giulio Scarlata
    Alessandro Nicolai
    Giulio Scarlata

  • Alessandro Nicolai

    Alessandro Nicolai holds a degree in Architecture from Politecnico di Milano.

     

    He gained extensive experience in store design while working for Standa, Blockbuster, and Dolce&Gabbana Store & Properties, where he spent the last ten years managing new boutique openings in Pacific Asia, Italy, Europe, and the Middle East.In this role, he coordinated designers, local and international consultants, and general contractors.

     

    At Sho.deA, Alessandro leads bid and project management.

     

     

     

    Giulio Scarlata

    Giulio Scarlata holds a degree in Architecture from Politecnico di Milano.

     

    He gained experience in retail furniture production with companies like Stainer Creatifs and in wholesale retail with Upim and La Rinascente.

     

    Before founding Sho.deA, Giulio spent 11 years designing Dolce & Gabbana boutiques worldwide.

     

    At Sho.deA, Giulio leads design and designer coordination.

  • Other Projects

  • Retail & Hotellerie

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    adidas Flagship Store

    Corso Vittorio Emanuele, Milano

    Project & Project Management
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    B&B HOTELS

    Como, Italy

    Project & Project Management
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    Longchamp & Bagno Felice 1

    Forte dei Marmi, Italy

    Project Management
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    Philippe Model

    KaDeWe Berlin

    Concept Design & Project Management

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    Longchamp X ToiletPaper

    Boutique Galleria Vittorio Emanuele II

    & Boutique Via della Spiga & 10 Corso Como, Milano

    Project Management

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    Prince & Princess Store

    Milano, Via Meravigli

     

    Concept Design & Project Management
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    adidas Flagship Store

    Rome Via del Corso

     

    Project & Project Management

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    Città del sole

    Corso Genova

    Milano, Corso San Gottardo
    Rome, Fiumicino Airport
    Bergamo, Via XX Settembre
    Varese, Via Croce

    and more

    Concept Design & Project Management
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    adidas Outlet Store

    Molfetta, Puglia

    Project & Project Management
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    SEPHORA Stores

    Como, Via Bernardino Luini

    Rome, Euroma Shopping Center

     

    Design & Project Management
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    adidas Store

    Bari, Puglia

     

    Architectural Project & Executive Drawings

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    Longchamp Realness

    10 Corso Como Milano

    & Boutique Via della Spiga

     

    Project Management

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    adidas Outlet Store

    Barberino Outlet Center

     

    Design & Project Management

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    Longchamp Shop Windows

    & Events Design

    Boutique Via della Spiga Milano

    Boutique Longchamp Florence,
    Boutique Longchamp Rome
    Rinascente Milano,
    Rinascente Torino

    and more

    Design & Project Management

    adidas Store

    Catania, Sicily

    Architectural Project & Executive Drawings
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    Come Vuoi Baguetteria

    Marcianise, Italy

     

    Design & Project Management

  • Offices

    Click to see the list of all our projects

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    AudioNova Headquarters Milano

    Concept Design & Projects & Project Management

    Entrance

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     AudioNova Headquarters Milano

    Concept Design & Projects & Project Management

    Break Areas

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    Cerved Headquarters Milano

     

    Concept Design & Projects & Project Management

    Vip Meeting Rooms And Break Areas

     

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    Sephora Headquarters Milano

     

    Concept Design & Projects & Project Management

    Open Offices, Break Areas & Conference Room

     

  • Concept Design

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    Book Stand Design for CAI

    Concept design

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    Showroom Interior

    Concept Design

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    Office Interior Concept

    for Montefarmaco

    Concept Design | Open Space Working

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    Office Concept Design

    for Montefarmaco

    Concept Design | Waiting Lounge

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    Office Interior Concept

    for Montefarmaco

    Concept Design | Co-working Areas

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    Store Interior

    Concept Design

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    Flagship Store Interior

    Concept Design

  • List of All Projects

    1

     

    Shops

    adidas Italy

    Roma Via del Corso, Roma Parco Commerciale Da Vinci, Roma Euroma2, Roma GranRoma, Roma Est Shopping Mall, Roma Valmontone Outlet, Roma Castelromano Outlet, Milano Corso Buenos Aires, Milano Corso Vittorio Emanuele, Milano Citylife, Milano Via Tocqueville Bespoke Creation, Milano Rozzano Fiordaliso, Monza Outlet, Torino Via Garibaldi, Firenze Leccio The Mall, Firenze Barberino Outlet Center ,Firenze Gigli, Vicolungo Outlet Center, Serravalle Outlet Center, Fidenza Village, Bologna Castelguelfo Outlet, Malta The Point Shopping Mall, Franciacorta Francicorta Village, Bolzano Outlet Center Brennero, Noventa di Piave Via Marco Polo, Reggio Calabria Via Campanelle, Nola Volcano Buono, Marcianise Campania Shopping Mall, Pompei Maximall, Mondovi’ Mondovicino Outlet Village, Brindisi Le Colonne Shopping Mall, Pescara Città Sant'Angelo, Agira Sicilia Outlet Village, Palermo Via della Liberta’, Catania Etnapolis Shopping Center, Catania Porte di Catania, Milazzo Parco Corolla, Ragusa Le Masserie Shopping Center, Bari Bari Blu Shopping Center, Lecce, Foggia Apulia Shopping Center, Sesto San Giovanni Vulcano Shopping Mall, Bergamo Orio Center, Mantova Bagnolo San Vito Outlet Village, Busnago Globo, Ravenna Centro Commerciale ESP, Rende Metropolis, Udine Palmanova Village, Udine Città Fiera Dec, Valdichiana Valdichiana Outlet Village, Molfetta Pulia Outlet Village, Brindisi Le Colonne

     

    adidas Europe

    PRELIMINARY PROJECT

     

    Sweeden Barkaby, France Honfluer, Poland Gdansk, Bulgaria Jumbo Plaza, Germany Hamburg, France Avignon, Romania Brasov, Spain Madrid Open Sky, Greece Pylaia, UK Ashford, UK Livingston, UK Swindon, France Aubergenville, Poland Warsaw Ursus, France Giverny, UK Castleford, UK Portsmouth, France Ile Saint Denise, Romania Grand Arena, France Chambray, Bulgaria Plovdid, Poland Wroclaw, UK Braintree, Bulgaria Varna Mall, Greece Thessaloniki, Spain Madrid Rivas, France Hautmont, Greece Pireos Retail Park, Poland Poznan, Bulgaria Burgas, Romania Tom Constanta, Spain Valladolid, Poland Wroclawia, Germany Hamburg Westfield, France Villefontaine, UK London White City, Germany Wustermark, Romania Bucharest Mega Mall, Greece Thessaloniki Mediterranean Cosmos, Romania Bucharest Baneasa, Scotland Fort Kinnard, Croazia Zadar, Bulgaria Trinity Park Plovdiv, UK North Normanton, Portugal Northeshopping Matosinhos, Spain Malaga Larios, Greece Patras, Spain Barcelona Maremagnum, Germany Berlin Steglitz Temporary Store, Scotland Glasgow, Greece Acharnon, Spain LaJonquera, Provence Miramas, Germany Weil am Rhein, Romania Timisoara Lulius Mall, Lituania Vilnius, Romania Pitesti Arges Mall, Slovenia Sentilj, Albania TEG, Spain Madrid La Rozas, Poland Krakow, San Marino, Spain Nevada Granada, Spain Sirra Cordoba

     

    Città del sole

    Varese Via Croce, Bergamo Via XX Settembre, Milano Corso Genova, Roma Fiumicino Airport, Milano Corso San Gottardo, Milano Corso Garibaldi, Milano Via Torino, Firenze Via dei Rastrelli, Varese Via Emilio Morosini, Perugia, Firenze Via Gioberti, Napoli Chiaia

     

    Gamestop

    Milano Cascina Merlata Merlata Bloom Shopping Center

     

    Dolce & Gabbana

    PROJECTS REALIZED BY THE Sho.deA FOUNDERS

    AS EMPLOYEES OF DOLCE & GABBANA

     

    Flagship Store Boutique :

    London Old Bond Street, London New Bond Street, Barcelona Paseo de Gratia, Madrid Colle Hortega y Gasset, Florence Via Strozzi, Paris Fbg St. Honorè, Paris Av Montaigne, Berlin Ku-Damme, Munich Maximilian Strasse, Hong Kong Alexandra House, Hong Kong Canton Rd, Shenzhen, Beijing DG , Shanghai IFC , Shanghai Plaza, Macau, Moscow Arka, Zurich Bhanofstrasse

    Boutique :

    London 6 Sloane Street, Puerto Banus Child, Capri Child, London 8 Sloane Street Child, London Sloane 175 Sloane Street, Cannes, St.Tropez, Capri Shenzhen D&G, Beijing D&G, Beijing D&G, Shanghai Times Square, Guangzhou D&G 

    Child :

    Florence, San Petersburg, Vienna, London Harrods, London Sloane St, Astana, Dubai, Parigi, Zurigo, London Harrods Minisuperbrands

    Franchising Boutique :

    Praga, Bucharest, Vienna, Istanbul Nisantasi, Istanbul Bagdat Caddesi, Istanbul Istinye Park, Beirut, Moscow Kutuzovsky, Moscow Barvikha, Singapore Mandarin Gallery, Bucharest Gallery, Novgorod 

    Airport Shops :

    Vienna, Frankfurt, London T5, Rome Fiumicino, Karchov, Marseille, Antwerp

    Corner in Mall :

    Harrods, Selfridges, Harvey Nichols, Primtemps, Galerie La Fayette, El Corte des Ingles, La Rinascente, Tokyo Takashimaia, Osaka Namba, Mosca Tsum, Quatar Village Mall, Moscow Endless, Dubai Mall of Emirates, Saint Petersburg DLT, Galerie La Fayette, Primtemps

    Jewellery Stores :

    Moscow, Milano Corso Venezia 7

     

    2

     

    Shop Windows

    & Installations

     

    Longchamp

    Torino La Rinascente, Milano Via Della Spiga, Corso Como 10 Corner Longchamp, Milano Global Blue Lounge Via Santo Spirito, Boutique Rome, Boutique Florence

     

    amplifon

    Barcelona Maragall, Barcelona Carrer de Sants, Barcelona Fabra, Lisbon Saldana, Porto Bandiera, Valladolid Mantera

     

    Confimprese

    Milano Fieramilanocity Salone Franchising 33

     

    Sartori Antica Gelateria

    Stazione Centrale Milano

     

     

    3

     

    Other Projects

     

     

    Ca' Zampa

    Pet Clinics

    Rome Via Valadier, Genoa Corso Sardegna

     

    Come Vuoi

    Baguetteria

    Marcianise CC Campania, Bologna Gran Reno Shopping Center

     

    Micro

    Milano Corso Vercelli, Milano Corso Garibaldi, Milano Via Torino, Varese Morosini, Verona Cattaneo, Bologna Maggiore, Bergamo Orio Center, Perugia, Rome Buonarotti, Rome Scrofa, Rimini Via Tempio Malatestiano

    4

     

    Offices

    & Showrooms

     

    Cerved

    Headquarters Milano San Donato

     

    AudioNova

    Headquarters Milano Via Watt

     

    Sephora

    Headquarters Milano Via Winckelmann

     

    Dolce & Gabbana

    Offices: London, Shangai, Paris

     

    Showroom/Press Room /VIP Room :

    London, Milano Via della Spiga

  • Articles About Us

  • Contacts

  • Sho.deA Srl.

     

    Sede legale

    Piazza Giovine Italia 5 CAP 20123 Milano

    Numero REA MI - 2095691 Codice fiscale e P.IVA 09520750960

     

    Studio

    Via Brioschi 32 CAP 20136

    Tel. +39 02 28098194

     

    Connect With Us

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    Email
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    Linkedin

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    Instagram

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    Facebook

  • We are here!

    Sho.deA Offices

  • Some of Our Projects

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    adidas Flagship Stores Italy

    Project & Management

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    B&B HOTELS

    Project & Project Management

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    Longchamp

    Installations & Project Management

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    SEPHORA Stores

    Project & Management

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    adidas Stores Italy

    Project & Project Management

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    adidas Stores Europ    e

    Preliminary Project

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    adidas Outlet Stores Italy

    Project & Project Management

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    Cerved Headquarters

    Concept Design, Project & Project Management

     

     

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    Ca' Zampa Pet Clinics

    Concept Design, Project & Project Management

     

     

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    AudioNova Headquarters

    Concept Design, Project & Project Management

     

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    Prince & Princess Store

    Concept Design, Project & Project Management

     

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    Gamestop Store

    Concept Design, Project & Project Management

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    Citta' del sole Stores

    Concept Design, Project & Project Management

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    Come Vuoi Baguetteria

    Design & Project Management

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