Design & Project Management
adidas flagship store
Via del Corso, Rome
Some of Our Projects
adidas Stores ItalyDesign & Project Management
adidas Stores EuropePreliminary Project
Longchamp
Design & Project Management
SEPHORA Stores
Design & Project Management
Cerved Headquarters
Concept Design, Project & Project Management
Ca' Zampa Pet Clinics
Concept Design, Project & Project Management
AudioNova Headquarters
Concept Design, Project & Project Management
Prince & Princess Store
Concept Design, Project & Project Management
Gamestop Store
Concept Design, Project & Project Management
Citta' del sole Stores
Concept Design, Project & Project Management
Citta' del sole Stores
Concept Design, Project & Project Management
Come Vuoi Baguetteria
Design & Project Management
Our Main Services
1Due Dilligence and Bidding
2Building Permits
& Authorizations
3Concept Design
& Project Development
4Project Management
& Construction
Our Clients
Our Mission
About Us
Sho.deA : Shop Design Architects Milano
At Sho.deA, we specialize in the design and project management of retail stores, offering consulting services that support the growth and market presence of retail companies. From initial due diligence to the grand opening of successful retail spaces, our expertise spans Italy and the globe.
Our Expertise
Founded by architects with over 25 years of experience, Sho.deA brings a wealth of knowledge in project management, planning, and design. Our founders have worked with leading international firms across various sectors including Luxury, Fashion, GDO, Fast-shop, Mass Market, Malls, and Corporate Offices.
Our Approach
We position ourselves as a dedicated partner for retail companies, leveraging our deep understanding of market drivers and business development dynamics. Sho.deA operates as an integrated "Store Development Office," seamlessly blending with our clients’ business models to support them throughout the entire process.
Our Commitment
Quality, efficiency, and cost control are the cornerstones of our project management philosophy. Sho.deA is the reliable partner for developing innovative concept stores, incorporating the latest in visual marketing trends.
Our Services
We offer comprehensive support in:
Location Selection: Identifying the best sites for retail success.
Concept Design & Space Planning: Crafting designs that captivate and optimize space.
Project Development: From permits and authorizations to tender management.
Site and Project Management: Overseeing construction and ensuring timely delivery.
Maintenance Planning: Ensuring your retail space remains in prime condition.
With extensive knowledge of local and international furniture suppliers and general contractors across European, Asian, and Middle-Eastern markets, Sho.deA is equipped to facilitate the rapid and high-quality opening of retail stores worldwide.aragraph text here.
Partner with Sho.deA to transform your retail vision into reality, ensuring your store stands out in the competitive market with our unparalleled expertise and dedication!
Our Team
Alessandro Nicolai
Alessandro Nicolai holds a degree in Architecture from Politecnico di Milano.
He gained extensive experience in store design while working for Standa, Blockbuster, and Dolce&Gabbana Store & Properties, where he spent the last ten years managing new boutique openings in Pacific Asia, Italy, Europe, and the Middle East.In this role, he coordinated designers, local and international consultants, and general contractors.
At Sho.deA, Alessandro leads bid and project management.
Giulio Scarlata
Giulio Scarlata holds a degree in Architecture from Politecnico di Milano.
He gained experience in retail furniture production with companies like Stainer Creatifs and in wholesale retail with Upim and La Rinascente.
Before founding Sho.deA, Giulio spent 11 years designing Dolce & Gabbana boutiques worldwide.
At Sho.deA, Giulio leads design and designer coordination.
Other Projects
Shops
adidas Outlet Store
Molfetta, Puglia
Design & Project Management
adidas Store
Bari, Puglia
Project & Project Management
adidas Flagship Store
Rome Via del Corso
Design & Project Management
SEPHORA Stores
Como, Via Bernardino Luini
Rome, Euroma Shopping Center
Design & Project Management
adidas Store
Catania, Sicily
Design & Project Management
adidas Outlet Store
Barberino Outlet Center
Design & Project Management
adidas Store
Foggia Grand Apulia Shopping Center
Design & Project Management
adidas Outlet Store
Agira, Sicily
Design & Project Management
Longchamp X ToiletPaper
Boutique Galleria Vittorio Emanuele II
& Boutique Via della Spiga & 10 Corso Como, Milano
Project Management
adidas Outlet Store
Fidenza Village Outlet Center
Design & Project Management
Longchamp Realness
10 Corso Como Milano
& Boutique Via della Spiga
Project Management
Città del sole
Corso Genova
Milano, Corso San Gottardo
Rome, Fiumicino Airport
Bergamo, Via XX Settembre
Varese, Via Croce
and more
Concept Design & Project & Project Management
Longchamp Shop Windows
& Events Design
Boutique Via della Spiga Milano
Boutique Longchamp Florence,
Boutique Longchamp Rome
Rinascente Milano,
Rinascente Torino
and more
Design & Project Management
Prince & Princess Store
Milano, Via Meravigli
Concept Design & Project & Project Management
Come Vuoi Baguetteria
Marcianise, Italy
Design & Project Management
Offices
Click to see the list of all our projects
AudioNova Headquarters Milano
Concept Design & Projects & Project Management
Entrance
AudioNova Headquarters Milano
Concept Design & Projects & Project Management
Break Areas
Cerved Headquarters Milano
Concept Design & Projects & Project Management
Vip Meeting Rooms And Break Areas
Sephora Headquarters Milano
Concept Design & Projects & Project Management
Open Offices, Break Areas & Conference Room
Concept Design
Book Stand Design for CAI
Concept design
Showroom Interior
Concept Design
Office Interior Concept
for Montefarmaco
Concept Design | Open Space Working
Office Concept Design
for Montefarmaco
Concept Design | Waiting Lounge
Office Interior Concept
for Montefarmaco
Concept Design | Co-working Areas
Store Interior
Concept Design
Flagship Store Interior
Concept Design
List of All Projects
1Shops
adidas Italy
Roma Via del Corso, Roma Parco Commerciale Da Vinci, Roma Euroma2, Roma GranRoma, Roma Est Shopping Mall, Roma Valmontone Outlet, Roma Castelromano Outlet, Milano Corso Buenos Aires, Milano Corso Vittorio Emanuele, Milano Citylife, Milano Via Tocqueville Bespoke Creation, Milano Rozzano Fiordaliso, Monza Outlet, Torino Via Garibaldi, Firenze Leccio The Mall, Firenze Barberino Outlet Center ,Firenze Gigli, Vicolungo Outlet Center, Serravalle Outlet Center, Fidenza Village, Bologna Castelguelfo Outlet, Malta The Point Shopping Mall, Franciacorta Francicorta Village, Bolzano Outlet Center Brennero, Noventa di Piave Via Marco Polo, Reggio Calabria Via Campanelle, Nola Volcano Buono, Marcianise Campania Shopping Mall, Pompei Maximall, Mondovi’ Mondovicino Outlet Village, Brindisi Le Colonne Shopping Mall, Pescara Città Sant'Angelo, Agira Sicilia Outlet Village, Palermo Via della Liberta’, Catania Etnapolis Shopping Center, Catania Porte di Catania, Milazzo Parco Corolla, Ragusa Le Masserie Shopping Center, Bari Bari Blu Shopping Center, Lecce, Foggia Apulia Shopping Center, Sesto San Giovanni Vulcano Shopping Mall, Bergamo Orio Center, Mantova Bagnolo San Vito Outlet Village, Busnago Globo, Ravenna Centro Commerciale ESP, Rende Metropolis, Udine Palmanova Village, Udine Città Fiera Dec, Valdichiana Valdichiana Outlet Village, Molfetta Pulia Outlet Village, Brindisi Le Colonne
adidas Europe
PRELIMINARY PROJECT
Sweeden Barkaby, France Honfluer, Poland Gdansk, Bulgaria Jumbo Plaza, Germany Hamburg, France Avignon, Romania Brasov, Spain Madrid Open Sky, Greece Pylaia, UK Ashford, UK Livingston, UK Swindon, France Aubergenville, Poland Warsaw Ursus, France Giverny, UK Castleford, UK Portsmouth, France Ile Saint Denise, Romania Grand Arena, France Chambray, Bulgaria Plovdid, Poland Wroclaw, UK Braintree, Bulgaria Varna Mall, Greece Thessaloniki, Spain Madrid Rivas, France Hautmont, Greece Pireos Retail Park, Poland Poznan, Bulgaria Burgas, Romania Tom Constanta, Spain Valladolid, Poland Wroclawia, Germany Hamburg Westfield, France Villefontaine, UK London White City, Germany Wustermark, Romania Bucharest Mega Mall, Greece Thessaloniki Mediterranean Cosmos, Romania Bucharest Baneasa, Scotland Fort Kinnard, Croazia Zadar, Bulgaria Trinity Park Plovdiv, UK North Normanton, Portugal Northeshopping Matosinhos, Spain Malaga Larios, Greece Patras, Spain Barcelona Maremagnum, Germany Berlin Steglitz Temporary Store, Scotland Glasgow, Greece Acharnon, Spain LaJonquera, Provence Miramas, Germany Weil am Rhein, Romania Timisoara Lulius Mall, Lituania Vilnius, Romania Pitesti Arges Mall, Slovenia Sentilj, Albania TEG, Spain Madrid La Rozas, Poland Krakow, San Marino, Spain Nevada Granada, Spain Sirra Cordoba
Città del sole
Varese Via Croce, Bergamo Via XX Settembre, Milano Corso Genova, Roma Fiumicino Airport, Milano Corso San Gottardo, Milano Corso Garibaldi, Milano Via Torino, Firenze Via dei Rastrelli, Varese Via Emilio Morosini, Perugia, Firenze Via Gioberti, Napoli Chiaia
Gamestop
Milano Cascina Merlata Merlata Bloom Shopping Center
Dolce & Gabbana
PROJECTS REALIZED BY THE Sho.deA FOUNDERS
AS EMPLOYEES OF DOLCE & GABBANA
Flagship Store Boutique :
London Old Bond Street, London New Bond Street, Barcelona Paseo de Gratia, Madrid Colle Hortega y Gasset, Florence Via Strozzi, Paris Fbg St. Honorè, Paris Av Montaigne, Berlin Ku-Damme, Munich Maximilian Strasse, Hong Kong Alexandra House, Hong Kong Canton Rd, Shenzhen, Beijing DG , Shanghai IFC , Shanghai Plaza, Macau, Moscow Arka, Zurich Bhanofstrasse
Boutique :
London 6 Sloane Street, Puerto Banus Child, Capri Child, London 8 Sloane Street Child, London Sloane 175 Sloane Street, Cannes, St.Tropez, Capri Shenzhen D&G, Beijing D&G, Beijing D&G, Shanghai Times Square, Guangzhou D&G
Child :
Florence, San Petersburg, Vienna, London Harrods, London Sloane St, Astana, Dubai, Parigi, Zurigo, London Harrods Minisuperbrands
Franchising Boutique :
Praga, Bucharest, Vienna, Istanbul Nisantasi, Istanbul Bagdat Caddesi, Istanbul Istinye Park, Beirut, Moscow Kutuzovsky, Moscow Barvikha, Singapore Mandarin Gallery, Bucharest Gallery, Novgorod
Airport Shops :
Vienna, Frankfurt, London T5, Rome Fiumicino, Karchov, Marseille, Antwerp
Corner in Mall :
Harrods, Selfridges, Harvey Nichols, Primtemps, Galerie La Fayette, El Corte des Ingles, La Rinascente, Tokyo Takashimaia, Osaka Namba, Mosca Tsum, Quatar Village Mall, Moscow Endless, Dubai Mall of Emirates, Saint Petersburg DLT, Galerie La Fayette, Primtemps
Jewellery Stores :
Moscow, Milano Corso Venezia 7
2Shop Windows
& Installations
Longchamp
Torino La Rinascente, Milano Via Della Spiga, Corso Como 10 Corner Longchamp, Milano Global Blue Lounge Via Santo Spirito, Boutique Rome, Boutique Florence
amplifon
Barcelona Maragall, Barcelona Carrer de Sants, Barcelona Fabra, Lisbon Saldana, Porto Bandiera, Valladolid Mantera
Confimprese
Milano Fieramilanocity Salone Franchising 33
Sartori Antica Gelateria
Stazione Centrale Milano
3Other Projects
Ca' Zampa
Pet Clinics
Rome Via Valadier, Genoa Corso Sardegna
Come Vuoi
Baguetteria
Marcianise CC Campania, Bologna Gran Reno Shopping Center
Micro
Milano Corso Vercelli, Milano Corso Garibaldi, Milano Via Torino, Varese Morosini, Verona Cattaneo, Bologna Maggiore, Bergamo Orio Center, Perugia, Rome Buonarotti, Rome Scrofa, Rimini Via Tempio Malatestiano
4Offices
& Showrooms
Cerved
Headquarters Milano San Donato
AudioNova
Headquarters Milano Via Watt
Sephora
Headquarters Milano Via Winckelmann
Dolce & Gabbana
Offices: London, Shangai, Paris
Showroom/Press Room /VIP Room :
London, Milano Via della Spiga
Articles About Us
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